Self-Serve Customer Alerts

A self-serve notification template and multi-party alert routing engine — letting business teams author and publish customer Email/SMS alerts without engineering.

Problem

• Alert templates hard-coded and engineering-deployed — no business self-serve

• Multi-party events (payout sender + receiver) forced duplicated, error-prone configs

• Manual payload-to-placeholder mapping with no pre-publish validation

• No safe way to mask sensitive fields (e.g. account numbers) in messages

• No preview of the real customer Email/SMS before go-live

Solution

• No-code, two-step Template Manager — author Email (WYSIWYG) + SMS with tokens

• Configuration-to-Target with Target-ID pairing — one config fans out to independent parties and channels

• Operation-based parameter mapping (Identity, Concat, Substring, Date Format/Compose, Value) including field masking

• Payload-validated live preview — import a real event, validate paths, simulate output before publish

• Secure BFF — every change authenticated, service-authorized, traced, and audit-logged

Impact

• Business teams publish alerts with zero engineering involvement

• One config serves multi-party events — no duplicated templates

• Sensitive data masked in-template — reduced PII/PCI exposure

• Broken mappings caught before customers see them

• Every change audited end-to-end — no untracked path to production